Homecoming

With "Vacid Homecoming," Vacid launched the new year's spring/summer season in April 2023—just in time for the start of spring. This was also reflected in the collection's visual accompaniment. Both the KAUM-animated trailer and the official "Homecoming" photoshoot incorporated various elements from nature, which, in combination with the products included in "Homecoming," created a coherent overall look. In addition to the debut of the Bubatz bear, the collection's main focus was on the three knitted zipper pulls, which reinterpreted a color scheme already used in "Vacid Pastels." In addition, the range of accessories, which had been steadily expanding in previous years, was expanded to include an ashtray and the first official Vacid long pants.